Our Story

Charm School is a vintage clothing store in Austin, TX drawn to garments with a story. Anything handmade, one of a kind, that displays it's culture's history, or has traveled around the globe, immediately has our hearts. We find great design from every decade, but our passion is the 1970's and the 70's main influencers, the Victorian era and the 1930's. We love natural fabrics and rich textures like beautiful leather, lace, crochet, velvet, silk, embroidery, beading, and fringe. We love clothing that makes you feel beautiful, powerful, and connected to culture. Clothing that changes how you carry yourself, that shifts your mood, that invites conversation. 

The most radical work we can do in our lifetime is to accept and fully embody who we are. Our mission is to provide a safe space for that exploration, and to celebrate the healing power of beauty and community.

We also carry handmade apothecary products, independent designer jewelry, and ethically-sourced crystals. We carefully consider every vendor for the quality and sourcing of their materials, sustainability practices, and mission statement. We’re proud to support women and minorities, and carry local Austin makers when possible. We also do our best to buy crystals directly from the miners to ensure that they were obtained with ethical practices and without harm to the earth or miners, and to work with wholesalers that share our ethics.