Our Story

Founded in Austin, Texas in 2010, Charm School Vintage is a thoughtfully curated vintage clothing store offering men’s and women’s apparel, accessories, jewelry, and more—designed to celebrate personal style, cultural heritage, and timeless design.

We carry vintage pieces that tell a story—garments that are handmade, one-of-a-kind, well-traveled, or rooted in history. Our passion lies in the bold, expressive fashion of the 1970s and its key influences: the romantic Victorian era and the elegant 1930s. A strong thread of Western wear runs throughout our collection, reflecting our Texas roots—think fringe jackets, embroidered cowboy shirts, worn-in denim, and tooled leather.

We’re drawn to natural fabrics and rich textures—lace, leather, crochet, velvet, silk, embroidery, beading, and fringe—materials that carry history and invite new stories.

Alongside our clothing, we offer a selection of crystals, natural apothecary goods, and vintage homewares that support intentional, beauty-filled living. We carefully consider every vendor for the quality and sourcing of their materials, sustainability practices, and mission statement. We’re proud to support women and minorities, and carry local Austin makers whenever possible.

In 2025, we opened our second location inside Hotel Herringbone in Waco, Texas, bringing our blend of fashion, culture, and history to a new community that shares our love for personal expression and soulful spaces.

Whether you visit us in Austin or Waco, you’ll find a space where vintage style meets spirit—where every item invites connection, creativity, and conversation. Come explore and find something that makes you feel beautifully, powerfully yourself.